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Role of Magento 2 Google Tag Manager Extension in Social Media

The Facebook pixel is an analytics tool that allows you to see how effective your adverts are by tracking the actions that users perform on your website. The Facebook pixel has been combined with Magento 2 Google Tag Manager extension for ease of usage in a single module. Using the Facebook pixel, the administrator can send data to Facebook for the various actions that customers do on your e-commerce site.

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