RHUDE Stores Curated Spaces for Luxury Streetwear

Flagship Retail Experience

The RHUDE flagship in Los Angeles reflects Rhuigi Villaseñor's design intent as a location. In the fashion district of Los Angeles, the RHUDE flagship incorporates industrial minimalism, luxury finishes, and displays vintage furniture mixed with retro RHUDE ready to wear collections. The vintage furniture pieces define private moments throughout the flagship and create different areas for customers to navigate through. The flagship layout evokes an exploratory or journey sat experience for the consumer. The RHUDE seasonal collection is complemented by an array of archive items displayed throughout the flagship to help define the brand, its history, and its evolution. Sales associates are outfitted, trained in and communicate the RHUDE design aesthetic and provide a very high touch customer experience; in regard to styling and presentation. And they offered a very, very positive RHUDE customer experience element.

Exclusive In-Store Offerings

RHUDE's physical retail locations offer products not available in any other channel. The store-exclusive colorways of signature pieces roll out months prior to their general release. RHUDE's made-to-order services allow customers to pick out various options for select leather goods and outerwear. Once a quarter, the flagship carries out a "Studio Session" where consumers can meet the design team and get a preview of upcoming collections. There are limited-edition goods, artist collaborations, and location-specific designs that will make each trip to a RHUDE store worthwhile for the serious collector.

Digital Commerce Platform

The RHUDE homepage (rh-ude.com) delivers an online luxury shopping experience that embraces their brand ethos. Product images, taken at the RHUDE studio, are sharp, vibrant and entirely representative of the colors, textures and fits of the products; while a 360 view highlights a variety of details of the product. The interface is very manageable, allowing users to shop collections, categories or design references. Product descriptions (technical description of materials, etc., including their construction and origin) were also sufficiently detailed. The entire online shopping experience also came with exclusive digital content, including interviews with the designer and behind-the-scenes style coverage, making the entire experience more than a mere transaction.

The Rhude hat is now commonplace, but it is engrained in streetwear culture and truly represents what minimal design with a focus on branding can do. The Rhude hat can be worn casually or elevated, as it embodies quality and timeless style. Whether you wear a snapback, dad hat, or a bucket hat, Rhude has multiple options of style for any fashion enthusiast. Rhude's hat is subtly appealing yet still conceptual. That makes it fashionable in transitory form. The Rhude hat can be worn in a multitude of scenarios, from oversized tees to denim, even tailored looks. Rhude mentions: "This is not just a hat. It is an identity of modern luxury, quality and authentic urban cool" and it accomplishes this notion. They appear to be somewhat statement pieces, without looking too hard. It is the gear for many, at least without the stature that usually accompanies it.

Global Retail Partnerships

RHUDE has carefully considered wholesale relationships with the top tier luxury retailers in the world, considering each partner relative to the brand's place and position. At Dover Street Market, RHUDE has a shifted selection of avant-garde installations that change each season. With Mr. Porter, RHUDE is displayed in a very refined digital environment, associated with like-minded luxury brands. These strategic partnerships give RHUDE access to discerning customers around the world, while allowing the brand to sustain similar presentation standards across all touchpoints.

Customer Service Philosophy

RHUDE offers a white glove service to match their luxury position. In-store clients receive free alterations on specific categories and private shopping appointments off-hours. The concierge team manages special requests from international shipping to sourcing archival pieces. Online clients receive personalized size consultations via live chat and a flexible return policy that includes prepaid shipping labels. For high-value purchases, personal shoppers will create curated selections based on their individual style preferences.

Future Retail Concepts

RHUDE is planning other retail formats to increase a consumer's engagement. One of the planned formats will be RHUDE Mobile traveling pop-ups that will send the brand into underserved markets and will drive the brand experience in custom built vehicles. Digital interfaces will provide augmented reality capabilities to virtually try in the RHUDE app, and garments will have NFC/QR-code style tags that will give entry to unique digital content. Another important planned retail format will be member-dedicated retail spaces in strategic cities that will include a retail experience with music, art, and other cultural programming centered around RHUDE's dynamic position in fashion, art, and music.

Authentication and Resale Services

To address counterfeiting and meet the needs of the increasing secondary market, RHUDE is now offering in-store authentication services for pre-owned pieces. In addition, RHUDE is developing an official resale platform that will offer consumers a certificate of authenticity upon resale, archival product information, and professional cleaning service for pre-owned items from RHUDE. In line with this direction towards circular commerce, RHUDE is committed to being more sustainable while preserving the integrity of the brand in the secondary market.