Live Streaming Market: Application and Trend

Meticulous Research®– a leading global market research company published a research report titled “Live Streaming Market by Component (Platform, Services), Offering Model (B2B, B2C), Streaming Type (Audio, Video, Game), Vertical (Media & Entertainment, Education, Sports & Gaming, Government, Fitness), and Region – Global Forecast To 2028.”

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According to this latest publication from Meticulous Research®, the live streaming market is expected to grow at a CAGR of 22.4% to reach $4.26 billion by 2028. The growth of the market is majorly attributed to the surging popularity of e-sports and video games, growing preference for live streaming over social posts, increasing adoption of smartphones coupled with faster internet, and increasing need for live streaming technology for better brand engagement.

In addition, the growing need for optimizing network bandwidth and increasing consumer base for live streaming content are expected to offer significant growth opportunities for players operating the live streaming market. Apart from this, incorporating advanced technologies in the digital media industry is the new trend in the live streaming market. However, fake traffic on live-streaming sites, connectivity, and production issues can obstruct the growth of this market to some extent.

The market is segmented on component, offering model, streaming type, vertical, and geography. The study also evaluates industry competitors and analyses the market at the country level.

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Based on component, the live streaming market is segmented into platforms and services. Among these, the services segment is estimated to account for the largest share of the overall live streaming market in 2021. The large share of the segment is mainly attributed to the rising demand for ensuring seamless delivery of content, need for professional post-production support to help deliver content based on client specifications and provide a personalized experience to viewers, increasing need for testing and confirmation of successful live streaming, and surging demand for video production, advertising, customer support, content creation services, and subscription services.

Based on offering model, the live streaming market is segmented into business-to-business (B2B) and business-to-consumer (B2C). In 2021, the B2C segment is estimated to account for the largest share of the overall live streaming market. The large share of the segment is mainly attributed to the increasing need for transmission of live content on the Internet for better brand engagement and the growing adoption of smart devices coupled with faster internet penetration.

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Based on streaming type, the live streaming market is segmented into audio, video, and game streaming. In 2021, the video streaming segment is estimated to account for the largest share of the overall live streaming market. The large share of the segment is mainly attributed to the rising customer online data consumption & evolving surfing behavior, growing use of influencers to drive new applications & attract new customers for branding & marketing, growing adoption of cloud-based solutions to increase the reach of live video content, and growing popularity of social media platforms & other digital mediums.

Based on vertical, the live streaming market is segmented into media & entertainment, enterprises, education & e-learning industry, sports & game industry, government, fitness industry, religious organizations, and other verticals (retail, BFSI, & healthcare). Among these, the media & entertainment sector is estimated to account for the largest share and highest CAGR of the overall live streaming market in 2021. The large share of the segment is mainly attributed to the growing popularity of online live video streaming in the media & entertainment industry, rising technological advancements, growing adoption of cloud-based video streaming solutions, and the growing use of AI for increasing the reach of video content, improve video quality, and provide security.

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Geographically, the live streaming market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The Asia-Pacific region is estimated to account for the largest share of the global live streaming market in 2021. The large share of this segment is mainly attributed to the rising focus on digitalization with technological advancements, including cloud computing, AI, & 5G technology in the digital media industry, increasing consumer base for live streaming content in industry verticals, including education & e-learning, increasing adoption of smartphones coupled with high internet penetration, and surging adoption of live-streaming platforms for better brand engagement.

The key players operating in the global live streaming market are Flux Broadcast (U.K.), Facebook Inc. (Instagram) (U.S.), Dacast (U.S.), Twitch Interactive, Inc. (U.S.), IBM Corporation (U.S.), Huya Inc. (China), Stream Hatchet SLU (Spain), Empire Video Productions, LLC (U.S.), Afreecatv Corp. (South Korea), Streamshark (Australia), Dailymotion (France), Vimeo, Inc. (U.S.), TikTok (U.S.), EventStreaming.TV (WaveFX Ltd.) (U.K.), Pluto Inc. (U.S.), Boxcast (U.S.), VosCast (U.S.), Uplynk (U.S.), and Wowza (U.S.), among others.

TOP 10 COMPANIES IN LIVE STREAMING MARKET >> https://meticulousblog.org/top-10-companies-in-live-streaming-market/?utm_source=article&utm_medium=social&utm_campaign=product&utm_content=19-03-2024

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